Design & Art Direction: Mariane Nacarato
Brand Identity & Design: Regular Practice
Website Design & Development: Haydon Power
Brand Identity & Design: Regular Practice
Website Design & Development: Haydon Power
JustWears Rebrand
JustWears is a London based men’s underwear brand focused on engineering better basics through purposeful design and material innovation. As part of the brand’s rebrand, I worked closely with external partners to help shape its new visual and digital direction. A key component of the project was the new JustWears website. I led the process internally by defining the creative brief, gathering visual references, and guiding both the agency and developers through feedback and approval stages to ensure the UI and UX translated the new brand identity into a clear and intuitive e commerce experience. I also developed the photography art direction for the launch of a new product line featuring the updated JustWears branding. The concept positions underwear within a fashion framework, bridging the gap between flat e commerce imagery and overly sexualised lifestyle photography. The visual language is built around two complementary worlds: Active, defined by energy and movement, and Everyday, focused on ease and comfort. I also refined and finalised the new packaging design to ensure consistency across product, photography and digital touchpoints.
2025